Why are they called Swedish Fish? We are frequently asked this. Well, in the 1950’s these were first introsduced to the American Market by a Swedish company called Malaco. Malaco are still open today and are famous for some of the tastiest gummy sweets you can find. This is extremely evident in these sweets, the flavour is just awesome and the texture is perfect. This Assorted flavour theatre box is ideal for the movies or just to keep swimming around your pocket.