Why are they called Swedish Fish? We are frequently asked this. Here's a quick history lesson.... in the 1950s these were first introduced to the American Market by a Swedish company called Malaco. Malaco is still open today and is famous for some of the tastiest gummy sweets you can find. This is extremely evident in these sweets, the flavour is just awesome and the texture is perfect. This red original bag is great value and brilliant for a movie or at the cinema. It's difficult to escape the lure of these delicious gummies!